Felizsta = "Feliz" + "Fiesta" (Happy Party!)
How We Started
Felizsta started in June 2018 as a family owned, online-only business wishing to make Mexican cookies 'mainstream.' Our primary focus was to make it easy for cultural food lovers to find and order authentic, fresh Mexican cookies in a convenient, modern way.
We already had the legacy recipes. So, we started baking in a commercial licensed kitchen and created Felizsta.com to receive and ship orders!
What does Felizsta mean?
Felizsta is a mash of two Spanish words feliz (happy) and fiesta (party). To us, it embodies the meaning of a Mexican cookie -- petite in size and meant to be shared at social gatherings to deliver happiness in every bite.
Mexican cookies, also known as 'biscochitos' 'pan de polvo' 'polvorones' or 'mexican wedding cookies' may have lots of different names but all share the same rich cultural tradition.
Our Relation to Celebrity Cake Shop
I am the daughter of Celebrity Cake Shop, a panaderia located in McAllen, TX from 1981-2018. Celebrity was (arguably) best known and beloved for its cakes, biscuits and famous Mexican cookies!!
I wish to continue their legacy by using the same recipes -- made-from-scratch and handcrafted with love.
What's Next (Our Shop on Route 66!!)
Our flagship retail store will be opening as part of Shops at Mother Road Market in Spring 2020! We will be located along Route 66 on 11th & Lewis in Tulsa, OK.
Felizsta will be a fun, modern shop that celebrates Latin American food, culture and design with an emphasis on our Mexican cookies.
Currently, you can also find us on the shelves at Kitchen 66 General Store located inside Mother Road Market in Tulsa, OK.
We thank for you for stopping by, learning about our craft and supporting our small, local business! Follow along @Felizsta